Sony a9 III Mirrorless Camera with 50mm f/1.4 Lens Kit

Laying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.

Sony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.

Global shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.

Flash photography and mixed lighting conditions will see major usability enhancements with the use of a global shutter. This includes the ability to sync at up to 1/80,000 second with any flash. Sony flashes will benefit from communication that ensures optimal results and third-party flashes can be synced with the shutter by using a menu setting to adjust the delay.

Along with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.

• Pre-Capture: The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.
• Speed Boost: Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.

Pro-Quality 4K Video

While video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.

• The a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.
• Record 10-bit 4:2:2 internally using All-I encoding for maximum quality.
• Output 16-bit raw via the full-size HDMI port to a compatible external recorder.
• S-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.

Refined Body Design

With a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:

• Addition of C5 custom button to front of camera body.
• Continuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.
• Enhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.
• Dual CFexpress Type A/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.
• USB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb/s.

• 3.2" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.
• 9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.
• Ethernet port for advanced networking and data transfer workflows.
• The optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.

Enhanced Functionality and Usability

Sony has continued to improve the workflows of their professional cameras with upgraded and additional features:

• A voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer & Tagging application.
• IPTC metadata can be automatically added to images and up to 20 presets can be saved.
• Image bursts can now be set to display as a group during playback to make it easier to navigate through a shoot, especially when using the a9 III's fastest continuous shooting rates.
• Built-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.

• The a9 III is designed to be used in a wide ranging of shooting conditions and is weather sealed to protect it from the elements.
• A shading curtain activates when the camera is powered off, protecting the camera's sensor from dust and the elements.

The Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:

• The ability to shooting continuously at up to 120 fps when using the maximum shutter speed of 1/80,000 second.
• Workflow enhancements for IPTC metadata and FTP functions.
• Addition of C2PA technology from the Content Authenticity Initiative.

G Master Resolution and Bokeh

• Two XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.
• One ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.
• Applied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.
• Bright f/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.
• Ideal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.
• Beyond depth of field control and pleasing bokeh, the lens's f/1.4 aperture also allows for handheld shooting in low-light conditions.

High-Performance Autofocus

• Maximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF/MF switch enables tactile control for these settings.
• Internal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.
• Minimum autofocusing distance of 16" allows for dynamic close-up images.

Controls and Functions

• New for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.
• Benefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.
• Two focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.
• Tactile in its design, a Linear Response manual focus ring provides fine linear focus control.

Compact and Durable Design

• Despite its wide f/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7" and weighing just 18 oz.
• Meant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.
• Fluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.

Key Specs

Imaging