Focal Press Writing for Visual Media

The New Edition Features

• A new chapter on storytelling
• A fresh examination of dramatic theory and how to apply it to constructing screenplays
• Updated discussion of mobile platforms
• A lengthened discussion of copyright, ethics, and professional development issues
• Updated companion website with sample scripts and corresponding videos, an interactive glossary, sample storyboards and screenplays, links to industry resources, and materials for instructors such as slides, a syllabus, and a test bank

Table of Contents

Introduction
Chapter 1: Describing One Medium through Another
Chapter 2: Describing Sight and Sound
Chapter 3: A Seven-Step Method for Developing a Creative Concept
Chapter 4: The Stages of Script Development
Chapter 5: Ads and PSAs: Copywriting for Visual Media
Chapter 6: Corporate Communications: Selling, Training, and Promoting
Chapter 7: Documentary and Nonfiction Narrative
Chapter 8: Storytelling
Chapter 9: Visual Storytelling: Dramatic Structure and Form
Chapter 10: Writing Techniques for Long-Form Scripts
Chapter 11: Television Series, Sitcoms, and Soaps
Chapter 12: Writing for Interactive Communications and Interactive Design
Chapter 13: Writing for Video Games
Chapter 14: Writing for Mobile Media Platforms
Chapter 15: You Can Get Paid to Do This

About the Author

Anthony Friedmann has an M.A. in English from Harvard University and a B.A. and Ph.D. in English and Comparative Literature from Columbia University, and trained as a filmmaker at the London School of Film Technique. After twenty-one years of writing, producing, and directing film and video, he has taught video production, interactive multimedia, and scriptwriting at various colleges and universities. He continues to do technical writing, write for corporate clients, and develop independent projects for film and publishing. His work ranges from feature films to corporate video for English, American, and French clients. Bartleby, which he wrote and directed, won Special Jury Prize at the San Sebastián Film Festival in 1971. He is a member of the Writers' Guild of Great Britain.