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Description
- Editors: R. Butsch and S. Livingstone
- Paperback, 212 Pages
- 1 Black & White Illustration
- Publisher: Routledge, Taylor & Francis
- Year of Publication: 2014
- Original, Empirical Studies of Discourse
- Covers Audiences in Europe, Asia, Africa
- Draws on Comparative/Historical Insights
- Discusses Branding and Social Patterns
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