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Description
Focal Press 9780240823706 Overview
- 1Description
- 2New and Updated
- 3Table of Contents
- 4About the Author
Create a powerful online presence that captures your audience with this second edition of Web Marketing for the Music Business from Focal Press. Introduce potential fans to the sights and sounds of your band or music project with new resources, updated basics, and fresh advice on website creation. Market your band using social media on Facebook, SonicBids, or ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques for coordinating your off and online promotions for maximum impact. This book is a valuable resource for do-it-yourself musicians, managers, and industry professionals who want to maximize sales and exposure.
- Set up your website and website design
- Select your domain name and host
- Use HTML, Java, widgets, Flash, and RSS to charge up your website
- Use search engine optimization (SEO) methods for the best search engine rankings
- Maximize social media sites like Facebook, YouTube, and Twitter for easy sharing by fans
- Monitor site traffic and using analytic tools
- Add audio and video to your site
- Choose and using commercial download services
- Create and manage an online store
- Find your online market
- Create a mobile website and mobile media campaign
- Chapter 1 Development of Music Marketing on the Internet
- Chapter 2 State of the Market
- Chapter 3 Overall Music Marketing Strategy
- Chapter 4 Domains and Hosts
- Chapter 5 Creating the Web Site
- Chapter 6 HTML and Scripts
- Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
- Chapter 8 Audio and Video for Your Web Site
- Chapter 9 E-commerce and Financial Transactions
- Chapter 10 Finding Your Market
- Chapter 11 Successful Promotion on the Web
- Chapter 12 Social Networking Sites
- Chapter 13 Professional, Legal and Ethical Issues
- Chapter 14 Mobile Media
- Chapter 15 Mobile Music Marketing
In the Box
- Focal Press Web Marketing for the Music Business (Softcover)
- Description
- New and Updated
- Table of Contents
- About the Author
Focal Press 9780240823706 Specs
| Author |
Tom Hutchison
|
| Publisher |
Focal Press
|
| Publication Date |
December 18, 2012
|
| Edition |
2nd
|
| ISBN Number |
9780240823706
|
| Number of Pages |
304
|
| Cover Type |
Soft
|
| Illustrations |
Yes
|
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