{"product_id":"heliopan-bay-70-soft-focus-0-effect-filter","title":"Heliopan Bay 70 Soft Focus 0 Effect Filter","description":"\u003cul\u003e \u003cli\u003eSoftens Highlights - Reduces Contrast\u003c\/li\u003e \u003cli\u003eCreates A Dreamy Portrait Look\u003c\/li\u003e \u003cli\u003eRugged Black Brass Filter Ring\u003c\/li\u003e \u003cli\u003eHigh Quality Schott Glass\u003c\/li\u003e \u003cli\u003eLifetime Warranty\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e The \u003cb\u003eHeliopan Bay 70 Soft Focus 0 Effect Filter\u003c\/b\u003e reduces contrast and creates a soft halo around the highlights. It is also ideal for creating a hint of softness or blurred contours; the effect is based on concentric rings in the glass and can be enhanced by opening up or reduced by closing down the aperture. \u003c\/p\u003e \u003cp\u003eIf you're shooting a portrait of a woman, this filter can be used to cover up minor facial blemishes while also establishing a soft, ethereal quality and giving the image added impact.  \u003c\/p\u003e \u003cp\u003eHeliopan has been a leader in the filter industry since 1949. They are known for their high quality and production standards. Their slim mounts facilitate using them with wider angle lenses. Heliopan offers most of their filters with either their standard hard coating or with their industry leading SH-PMC 16 layer multi-coating that transmits over 99.5% of the light striking it on to the image plane for the lowest flare and greatest color saturation.\u003c\/p\u003e \u003cp\u003eThis filter is specific to lenses with Hasselblad's exclusive Bay 70 filter size.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cp\u003e \u003cspan\u003eNote:\u003c\/span\u003e \u003cspan\u003eHeliopan Soft Focus filters available in grades 0 and 1, with 1 having the greater effect\u003c\/span\u003e \u003c\/p\u003e \u003cdiv\u003e \u003cdl\u003e \u003cdd\u003e Heliopan filters are \"dyed in the mass\" and ground, polished and coated to the highest standards of the German optical industry \u003c\/dd\u003e \u003c\/dl\u003e \u003cdl\u003e \u003cdd\u003e All Heliopan screw-in type and series size filters are mounted in precision black anodized brass rings to eliminate binding or cross threading and to ensure optimal alignment \u003c\/dd\u003e \u003c\/dl\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cdiv\u003e \u003cdiv\u003e In the Box \u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e Heliopan Bay 70 Soft Focus 0 Effect Filter \u003c\/div\u003e \u003c\/div\u003e \u003cli\u003ePlastic Storage Case\u003c\/li\u003e \u003cli\u003eLifetime Warranty\u003c\/li\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003ctable\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003eType\u003c\/td\u003e \u003ctd\u003eSoft Focus\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eSize\u003c\/td\u003e \u003ctd\u003eBay 70\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eGrade\u003c\/td\u003e \u003ctd\u003e0\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eFilter Factor\u003c\/td\u003e \u003ctd\u003e \u003ci\u003eNot Specified by Manufacturer\u003c\/i\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eMulti-Coated\u003c\/td\u003e \u003ctd\u003eNo\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eRotating\u003c\/td\u003e \u003ctd\u003eNo\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eEffect\u003c\/td\u003e \u003ctd\u003eSoft Focus\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eApplication\u003c\/td\u003e \u003ctd\u003ePortraiture, Nature\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eColor Temperature\u003c\/td\u003e \u003ctd\u003e \u003ci\u003eNot Applicable\u003c\/i\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eConstruction\u003c\/td\u003e \u003ctd\u003eSchott Glass\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eFront Filter Thread Size\u003c\/td\u003e \u003ctd\u003eBay 70\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eFront Lens Cap Size\u003c\/td\u003e \u003ctd\u003eBay 70\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003ctable\u003e \u003ctbody\u003e \u003ctr\u003e \u003cth colspan=\"2\"\u003e \u003c\/th\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003ePackage Weight\u003c\/td\u003e \u003ctd\u003e0.25 lb\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eBox Dimensions (LxWxH)\u003c\/td\u003e \u003ctd\u003e4.6 x 3.7 x 0.8\"\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cbr\u003eAll product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.","brand":"Heliopan-10","offers":[{"title":"Default Title","offer_id":12544850853973,"sku":"HESFB70:HESFB70:bhpv","price":16555.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1034\/1611\/products\/Heliopan_708956_Bay_70_Soft_Focus_1478457279000_160128.jpg?v=1576006380","url":"https:\/\/www.tanotis.com\/products\/heliopan-bay-70-soft-focus-0-effect-filter","provider":"Tanotis","version":"1.0","type":"link"}