{"product_id":"formatt-hitech-77mm-hd-full-frame-contrast-2-filter","title":"Formatt Hitech 77mm HD Full Frame Contrast 2 Filter","description":"\u003cdiv\u003e\n \u003ch2\u003eFormatt Hitech BF 772HDFFC Overview\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n \u003cdiv\u003e\n  \u003cdiv\u003e\n   \u003cdiv\u003e\n    \u003cp\u003eThe \u003cb\u003eFormatt 77mm HD Full Frame Contrast 2 Filter\u003c\/b\u003e is a valuable tool to have when you are shooting under very bright light i.e. mid-day, beach, etc. With the explosion of HD technology, using this filter will help when shooting on location (or studio) when a more balanced tone to the image is desired. \u003c\/p\u003e\n    \u003cp\u003eThis filter distributes the ambient light all over the image area yielding a more even appearance. Shadows will be opened revealing more detail. However, the real benefit is that the highlights will not display any flare or halation.\u003c\/p\u003e\n   \u003c\/div\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\n  \u003cdiv\u003e\n   \u003cdiv\u003e\n    \u003cdiv\u003e\n     \u003cdiv\u003e\n      \u003cdiv\u003e\n       Reduces contrast by evening out the ambient light in the frame\n      \u003c\/div\u003e\n     \u003c\/div\u003e\n    \u003c\/div\u003e\n   \u003c\/div\u003e\n   \u003cdiv\u003e\n    \u003cdiv\u003e\n     \u003cdiv\u003e\n      \u003cdiv\u003e\n       Excellent when shooting under very bright light\n      \u003c\/div\u003e\n     \u003c\/div\u003e\n    \u003c\/div\u003e\n   \u003c\/div\u003e\n   \u003cdiv\u003e\n    \u003cdiv\u003e\n     \u003cdiv\u003e\n      \u003cdiv\u003e\n       Using this filter will allow more detail to be revealed - opens shadows\n      \u003c\/div\u003e\n     \u003c\/div\u003e\n    \u003c\/div\u003e\n   \u003c\/div\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\n  \u003cdiv\u003e\n   \u003ch4\u003eIn the Box\u003c\/h4\u003e\n   \u003cul\u003e\n    \u003cli\u003e\u003cspan\u003eFormatt Hitech 77mm HD Full Frame Contrast 2 Filter\u003c\/span\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cspan\u003eWarranted Against Manufacturer's Defects\u003c\/span\u003e\u003c\/li\u003e\n   \u003c\/ul\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv\u003e\u003c\/div\u003e\n \u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n \u003cdiv\u003e\n  \u003cdiv\u003e\n   \u003cdiv\u003e\n    \u003cdiv\u003e\n     \u003cdiv\u003e\n      \u003ch2\u003eFormatt Hitech BF 772HDFFC Specs\u003c\/h2\u003e\n     \u003c\/div\u003e\n     \u003cdiv\u003e\n      \u003ctable\u003e\n       \u003ctbody\u003e\n        \u003ctr\u003e\n         \u003ctd\u003eFilter Type\u003c\/td\u003e\n         \u003ctd\u003e\n          \u003cdiv\u003e\n           \u003cspan\u003eContrast Control (Grade 2)\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\n          \u003c\/div\u003e\n\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n         \u003ctd\u003eCircular Size\u003c\/td\u003e\n         \u003ctd\u003e\n          \u003cdiv\u003e\n           \u003cspan\u003e77 mm Filter Thread\u003c\/span\u003e\n          \u003c\/div\u003e\n\u003c\/td\u003e\n        \u003c\/tr\u003e\n       \u003c\/tbody\u003e\n      \u003c\/table\u003e\n     \u003c\/div\u003e\n     \u003cdiv\u003e\n      \u003cdiv\u003e\n       Packaging Info\n      \u003c\/div\u003e\n      \u003ctable\u003e\n       \u003ctbody\u003e\n        \u003ctr\u003e\n         \u003ctd\u003ePackage Weight\u003c\/td\u003e\n         \u003ctd\u003e\n          \u003cdiv\u003e\n           \u003cspan\u003e0.2 lb\u003c\/span\u003e\n          \u003c\/div\u003e\n\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n         \u003ctd\u003eBox Dimensions (LxWxH)\u003c\/td\u003e\n         \u003ctd\u003e\n          \u003cdiv\u003e\n           \u003cspan\u003e2 x 2 x 2\"\u003c\/span\u003e\n          \u003c\/div\u003e\n\u003c\/td\u003e\n        \u003c\/tr\u003e\n       \u003c\/tbody\u003e\n      \u003c\/table\u003e\n     \u003c\/div\u003e\n    \u003c\/div\u003e\n   \u003c\/div\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003eAll product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.","brand":"Formatt Hitech-22","offers":[{"title":"Default Title","offer_id":40730315620437,"sku":"FOFFC277:FOFFC277:bhpv","price":19020.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1034\/1611\/files\/1276251715_695355.jpg?v=1700628137","url":"https:\/\/www.tanotis.com\/products\/formatt-hitech-77mm-hd-full-frame-contrast-2-filter","provider":"Tanotis","version":"1.0","type":"link"}