{"product_id":"formatt-hitech-127mm-soft-gold-enhancing-1-hd-filter","title":"Formatt Hitech 127mm Soft Gold Enhancing 1 HD Filter","description":"\u003cul\u003e \u003cli\u003eSoft Image Without Distortion\u003c\/li\u003e \u003cli\u003eAdds Warmth to the Image\u003c\/li\u003e \u003cli\u003eRemoves Facial Blemishes\u003c\/li\u003e \u003cli\u003eBest for HD Cameras\/Lenses\u003c\/li\u003e \u003cli\u003eBlack Aluminum Filter Ring\u003c\/li\u003e \u003cli\u003eHigh Quality Schott Glass\u003c\/li\u003e \u003c\/ul\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003e The \u003cb\u003eFormatt 127mm Soft Gold Enhancing 1 HD Filter\u003c\/b\u003e will remove the unwanted 'blueness' from portraits, soften the image enough to be flattering but cause no distortion. It is intended to give a soft warm feel to any image and is particularly useful in removing facial blemishes. Its unique design enables the softening to be concentrated at a medium distance focal point, leaving the background unaffected. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis filter is�targeted for the HD shooter. Due to the sharpness of�HD cameras and lenses, certain filters�come in handy to assist in flattering your subject. Today's HD lenses are ultra sharp and often generate an image that is not as flattering to a subject as one might desire. This incredible technological breakthrough gives HD shooters the�touch of softness they want�but with no resulting loss of contrast or detail.\u003c\/p\u003e \u003cp\u003eFormatt, a company with three generations of professional filter-making experience produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology have resulted in a standard of optical excellence unmatched anywhere else.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cp\u003e \u003cspan\u003eNote:\u003c\/span\u003e \u003cspan\u003eSoft Gold Enhancers are available in grades 1-3 with 3 having the greatest effect\u003c\/span\u003e \u003c\/p\u003e \u003cdiv\u003e \u003cdl\u003e \u003cdt\u003eFilter Quality\u003c\/dt\u003e \u003cdd\u003eFormatt filters are made from Schott-Desag B270 Crown Optical Glass - a high-quality glass that assures you of color consistency from filter to filter\u003c\/dd\u003e \u003c\/dl\u003e \u003cdl\u003e \u003cdd\u003eSoft gold enhancers use internal reflection to disperse light from the subject\u003c\/dd\u003e \u003c\/dl\u003e \u003cdl\u003e \u003cdd\u003eThe use of specially developed gold platelets removes the harsh blue wavelengths from the image (yellow is the complimentary color to blue); They are suspended in a matrix which is tinted with a unique enhancer, adsorbing the harsh short wavelengths and transmitting the warmer, longer wavelengths; The light reflected from the platelets bounces back from the internal boundary layer and is refracted from its normal path\u003c\/dd\u003e \u003c\/dl\u003e \u003cdl\u003e \u003cdd\u003eThe back reflection off the internal filter surface produces a diffused effect through refraction which softens the image at mid focal lengths\u003c\/dd\u003e \u003c\/dl\u003e \u003cdl\u003e \u003cdd\u003eDerivative of the highly successful HD Soft Filter, this filter is designed and made to the traditional high Formatt standards and are suitable for High Definition work in addition to classic film and video\u003c\/dd\u003e \u003c\/dl\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cdiv\u003e \u003cdiv\u003eIn the Box\u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003eFormatt Hitech 127mm Soft Gold Enhancing 1 HD Filter\u003c\/div\u003e \u003c\/div\u003e \u003cul\u003e \u003cli\u003eOne-Year Warranty\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e \u003ctable\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003eType\u003c\/td\u003e \u003ctd\u003eSoft Gold Enhancing\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eSize\u003c\/td\u003e \u003ctd\u003e127mm\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eGrade\u003c\/td\u003e \u003ctd\u003e1\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eFilter Factor\u003c\/td\u003e \u003ctd\u003e \u003cem\u003eNot Specified by Manufacturer\u003c\/em\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eMulti-Coated\u003c\/td\u003e \u003ctd\u003eNo\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eRotating\u003c\/td\u003e \u003ctd\u003e \u003cem\u003eNot Applicable\u003c\/em\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eEffect\u003c\/td\u003e \u003ctd\u003eProduces a soft warm feel\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eApplication\u003c\/td\u003e \u003ctd\u003ePortraiture\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eColor Temperature\u003c\/td\u003e \u003ctd\u003e \u003cem\u003eNot Specified by Manufacturer\u003c\/em\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eConstruction\u003c\/td\u003e \u003ctd\u003eSchott-Desag B270 Crown Optical Glass\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eFront Filter Thread Size\u003c\/td\u003e \u003ctd\u003e127mm\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eFront Lens Cap Size\u003c\/td\u003e \u003ctd\u003e \u003cem\u003eNot Applicable\u003c\/em\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003ctable\u003e \u003ctbody\u003e \u003ctr\u003e \u003cth\u003e \u003ca\u003ePackaging Info\u003c\/a\u003e \u003c\/th\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003ePackage Weight\u003c\/td\u003e \u003ctd\u003e0.4 lb\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003eBox Dimensions (LxWxH)\u003c\/td\u003e \u003ctd\u003e2.0 x 2.0 x 2.0\"\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.","brand":"Formatt Hitech-22","offers":[{"title":"Default Title","offer_id":35660155664,"sku":"FOSGE1127:FOSGE1127:bhpv","price":64895.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1034\/1611\/products\/Formatt_BF_127_1_SGDEF_127mm_Soft_Gold_Enhancing_1233220546000_565162.jpg?v=1575988182","url":"https:\/\/www.tanotis.com\/products\/formatt-hitech-127mm-soft-gold-enhancing-1-hd-filter","provider":"Tanotis","version":"1.0","type":"link"}